Victoria’s Secret
- Brand Name: Victoria's Secret
- Company Entity Sdn Bhd
- Industry Category Advertising & Agency
- Franchise Fee RM 2
- Strength & Weaknesses Inspired by an uncomfortable trip to a department store to buy underwear for his wife, Raymond set out to create a place where men would feel comfortable shopping for lingerie.
- Reason of Selling Victoria's Secret is the leading specialty retailer of lingerie and beauty products with prestige fragrances, body care, celebrated Supermodels and world-famous runway shows. VICTORIA’S SECRET PINK is for the independent spirit on campus—true of heart, intelligent, and effortlessly cool! Inspired by her collegiate lifestyle, the collection has campus style covered, including comfy sweats, cute tees, bras & bralettes, panties, beauty & more.
Introduction
Victoria’s Secret & Co. (NYSE: VSCO) is a Fortune 500 specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co comprises two market-leading brands — Victoria’s Secret and PINK — that share a common purpose of inspiring and uplifting our customers in every stage of their lives.
We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,360 retail stores in approximately 70 countries. We provide our customers with products and experiences that make them feel good inside and out while driving positive change through the power of our products, platform and advocacy.