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Food & Beverages
The Story Juice Bar
Johor Bahru, Johor, Malaysia
Franchise Partner Invitation Retail

Business Overview
*Our Company*

Since 2017, we specialize in providing high quality and healthy fruit tea and milk tea. We focus in making a perfect mixture of fruit tea and milk tea. In this new modern era, people are more health conscious, but they want to live in a better lifestyle. We believe that happiness and health are co-related, that is why our team is constantly learning, improving and developing new products in order to achieve our company vision.

*Our Brand*

Our vision is different from the traditional beverage shop or bubble tea shop in the market. We specialize in fruit tea in combination of fresh fruit, flower, and high-quality tea leaves to make a healthy drink. It is also presented in a modern designed glass bottle. We encourage customer to reuse the bottle by giving discount in order to protect the Earth. Furthermore, this modern designed glass bottle can capture people’s attention through the eyeball economy experience.

*Initial Expenses*

1. Licensing Fee - RM 45,000 (3 years contract)
2. Loyalty Fee - 5% (Based on total gross sales, excl. SST)
3. Outlet design fee - F.O.C. (We will provide designing concept)
4. Advance payment for ingredients supply - RM 5,000 (No later than one week prior to the commencement of the outlet)
5. Legal & Stamp duty - Bill to Bill Payable by licensee (Estimated RM4,500)
6. Training fee - F.O.C. (4 weeks training course)
7. Opening support - F.O.C. (1 week assistance upon shop opening)

*CapEx Investment for Shoplot*

1. Renovation RM 100,000 – RM 150,000
2. Kitchen Equipment RM 35,000
3. First batch initial ingredient - RM 60,000
4. Other fees (Advertising, uniform, flyers and etc.) - RM 5,000

Business Offer
Franchise partner invitation

Company Entity

Business Highlights
Franchise Partner Invitation

Yearly Revenue: RM 730,000.00

Business Size
Employees: 3 to 10 person


Strength & Opportunity
*Target Audience*

We provide comfortable indoor environment to all our customers. We also provide outdoor area for people who is seeking for group gathering or family reunion venue. Besides, we are also targeting the following groups:

1. Students who are looking for a comfortable and quiet place to study
2. Couples or families who wish to bond over a drink
3. White-collar workers, businessmen or office staffs who are looking for a place to
relax after working hours
4. Lovers who wish to stay healthy without the burden of a drink
5. Youngsters who like to take photo / check-in on their social network

*Core Advantages*

1. Complete and experienced management team to provide professional operation
2. Easy to set up with minimal investment
3. Complete pre-employment training and educational training courses
4. Material screening to ensure the high quality
5. Headquarters unified standard process
6. Cost effective (high profit margins)
7. Partner with food delivery company to increase sales
8. Exclusive VIP card to reward loyalty customers

Offer Price
RM 45,000.00
Make sure to reach out soon.
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