A Cut Above
- Brand Name: A Cut Above
- Company Entity Sdn Bhd
- Industry Category Advertising & Agency
- Strength & Weaknesses “Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them.”
- Reason of Selling Get your hair done at one of the most talked about salons in the city – A Cut Above. Founded by top hairstylist Winnie Loo back in 1979, this chain of hair salons knows their stuff when it comes to the hottest cuts and styles of the moment, as well as the treatments that make your hair really come alive.
Introduction
xternal environment is constituted by factors that are external to the business. There is a close relation between the market and its surroundings and the success of a business is highly influenced by the external factors. All business enterprises are controlled by their environmental factors. Consumer behaviour and organization’s development is affected by the external forces. The external marketing environment is of two types. They are micro-environment and macro-environment. The operational strategy of hairdressers are greatly influenced by the external business environment. In the external business environment the major factors affecting the hair dressing business are attitude and behavior of the customers, suppliers etc. The A Cut Above business have to introduce new type of cutting and styling method to improve the good appearance and confidence of customers. Salon work more concentrated on men, women and children. Before formulating the operating strategy, greater awareness about the forces affecting the business also have to be identified and analyzed by the new business.