Sephora
- Brand Name: Sephora
- Company Entity Sdn Bhd
- Industry Category Advertising & Agency
- Strength & Weaknesses Sephora uses a demand-oriented pricing strategy based on consumers' wants. Popular or high-quality products are set at high prices due to higher demand. Competitive prices and deals throughout the year attract customers to Sephora. The average Sephora shopper spends $33.17 per month on beauty products.
- Reason of Selling Sephora lives by its philosophy to fully value beauty, driven by the demands of bold, excellence, energy, and freedom. It represents a contemporary concept that heightens the desire to live and dream about beauty every day, bringing an anthology of the world’s best brands to your fingertips. Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora is an experience that hits the target every time. It offers total freedom to walk-in, feel, dream, experiment and leave without feeling obliged to make a purchase. With its original products, avant-garde beauty services and innovative communication, Sephora celebrates audacity and truly breaks the mold when it comes to beauty retailing.
Introduction
Sephora Digital SEA Pte. Ltd. BRN 201111155N and Beauty in Motion Sdn Bhd (Company Registration No. 901461-V)
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, makeup, fragrance, body and hair care, in addition to Sephora’s own private label.
Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.
Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, disruptive spirit and constant innovation.
Sephora operates approximately 1,900 stores in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region including Australia, China, Singapore, Malaysia, Thailand, Indonesia & India.