Sports Direct
Franchise
- Brand Name: Sports Direct
- Company Entity Sdn Bhd
- Industry Category Advertising & Agency
- Strength & Weaknesses A brand driven by purpose; our mission is to use the powers of sports to champion the legend in everybody. Whatever your sport, whatever your style and whatever your ambition, we offer the quality and choice to make anyone feel like a winner.
- Reason of Selling The UK #1 sports retailer. SportsDirect.com stores offer a wide range of sportswear, footwear and sports equipment by the world’s leading brand. The stores are zoned by key sports categories: the Boot Room for football; Sheruns Heruns for running; Fitness Zone for fitness, cross training, gym equipments, weights, boxing, martial arts and yoga; Racket Centre for badminton, squash and tennis; Swim Shop for pool, beach, water sports and activities; Field & Trek for outdoor and winter, hiking, tracking and camping; the Games Room for table games, darts, table tennis; Big Action for bikes and skates; Men Sports Lifestyle; Women Sports Lifestyle and Kids Sports Lifestyle.
Introduction
Founded in 1982, Sports Direct International PLC is today the UK’s largest sporting good retailer, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.
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Location
Mid Valley Megamall, T-006&6A,3rd Flr, Mid Valley City, 58000 Kuala Lumpur