Advertising & Agency
Petaling Jaya, Selangor, Malaysia
Franchise Partner Invitation
KFC was founded by Colonel Harland Sanders, who started the first “Kentucky Fried Chicken” franchise in Utah in 1952. KFC is the world’s 2nd largest restaurant chain (as measured by sales) after McDonald’s, with 22,621 locations globally in 150 countries as of December 2019. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell, and WingStreet chains.
Franchise partner invitation
KFC's business highlight includes its strong brand, iconic fried chicken menu, and growth opportunities through menu innovation, digital technology adoption for ordering and delivery, and expansion into emerging markets to meet evolving consumer preferences and drive growth in the fast-food industry.
Yearly Revenue: RM 0.00
Employees: 3 to 10 person
Strength & Opportunity
KFC's strengths include its strong brand recognition, a well-established menu of fried chicken, and a global presence. The company has opportunities to innovate its menu with healthier options, embrace digital technology for ordering and delivery, and expand further into emerging markets to cater to changing consumer preferences and drive growth in the fast-food industry.