The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
Business Offer
Franchise partner invitation
Company Entity
Sdn Bhd
Business Highlights
LEGO carry the full range of LEGO® Architecture, LEGO® City, LEGO® Chima, LEGO® Creator, LEGO® Super Heroes, LEGO® Friends, LEGO® Ninjago, LEGO® Castle, LEGO® StarWars, LEGO® OTR, LEGO® Duplo, LEGO® Mindcraft, LEGO® Technics, LEGO® Movie.
Financial
Yearly Revenue: RM 6,465,000,000.00
Business Size
Employees: 1 to 2 person
Assets
Strength & Opportunity
The LEGO brick is our most important product. We are proud to have been named “Toy of the Century” twice. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.