Advertising & Agency
Kuala Lumpur, Kuala Lumpur, Malaysia
Franchise Partner Invitation
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
This move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia, the company said in a statement.
Ranked as one of Indonesia’s top three creative and most inclusive agencies in 2021, Romp has strong local knowledge and expertise in brand communications, design and digital operations.
It has successfully transformed brands of all sizes and across industries, including Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Grab, Google and Godrej.
Accenture said the intent to acquire Romp will enhance Accenture Song’s brand and marketing expertise, reinforcing its ability to help clients embrace new frontiers such as the metaverse and become relevant, experience-led organisations.
Established in the 90s, ROMP is all about being young, exciting, and trendy! They continue to live up to their vision of bringing fashionable, affordable apparel to you. The multitude of tops, bottoms, dresses and more are inspired by contemporary designs that bring out everyone’s individual style! If individuality is what you need, you’ll find it right here at ROMP.
Strength & Opportunity
The firm said it also strategically aligns with the company’s business strategy to help businesses in Indonesia capture opportunities in a post-pandemic economy that’s poised for substantial growth.
Its digital advertising market is the fastest growing in Southeast Asia and its e-commerce market is estimated to reach US$53.8 billion (RM239.8 billion) in 2025, Accenture said.
Thomas Mouritzen, Accenture Song’s Southeast Asia lead, said “Accenture Song aims to be our clients’ go-to partner as they reimagine their business to achieve long-term growth.”
“Our deep understanding of consumers and businesses, combined with Romp’s outstanding brand capabilities, will broaden our ability to harness the ongoing technology revolution for consumers and brands.”