Advertising & Agency
Petaling Jaya, Selangor, Malaysia
Franchise Partner Invitation
Baskin-Robbins, known for its “31 flavors” slogan, with the idea that a customer could have a different flavor every day of any month, is an American multinational chain of ice cream and cake specialty shop restaurants owned by Inspire Brands. It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California, and claims to be the world’s largest chain of ice cream specialty stores with more than 8,000 locations including nearly 2,500 shops in the United States and over 5,000 in other countries. Baskin-Robbins sells ice cream in nearly 50 countries.
Franchise partner invitation
Baskin-Robbins' business highlight includes a strong brand, diverse ice cream flavors, and growth potential through flavor innovation, improved digital services, and market expansion to meet changing consumer preferences and drive business growth in the ice cream industry.
Yearly Revenue: RM 0.00
Employees: 1 to 2 person
Strength & Opportunity
Baskin-Robbins' strengths include a well-known brand, a wide variety of ice cream flavors, and a loyal customer base. The company has opportunities to introduce new flavors, enhance digital ordering and delivery services, and expand into new locations or markets to cater to evolving consumer tastes and drive growth in the ice cream industry.